In January 6, 2018, the opening ceremony of Tianjin Wanda Tire Group Co., Ltd. and Beijing Institute of Technology "school enterprise cooperation innovation design research center" was held in Beijing Institute of Technology graduate school, and at the same time, a doctoral training method and practice forum was held. The unveiling ceremony marks the Tianjin Wanda tire in the "30th anniversary celebration" critical period of efforts to improve quality, build excellent national brand strategic layout into a new stage.

The relevant personnel of Beijing Institute of Technology vice president Li Hezhang, Luo min, director of the Ministry of culture industry development center of Tsinghua University, Academy of Fine Arts, Beijing Institute of Technology, Dean of Lu Xiaobo College of art and design director Yang Jianming, Tianjin Wanda tire market department deputy general manager Yu Guangzhu, Tianjin Wanda tire technology center chief engineer Yu Zhenjiang creative design research center, attended the opening ceremony.

[Vice Chancellor of Beijing Institute of Technology Li Hezhang Announce the opening and address]

Beijing Institute of Technology vice president Li Hezhang said at the opening ceremony: "through this cooperation can promote and encourage university research integration, accelerating the construction and design of double class transformation, and strive to explore a reasonable and scientific method of education, high level design talents with innovative and creative, entrepreneurial ability for the enterprise and high school!"

The relevant personnel of the center for innovation design and research attended the unveiling ceremony.

[deputy general manager of the Beijing Institute of Technology College of art and design director Yang Jianming, Beijing polytechnic art school of art and design, party secretary Guo Hong, Tianjin Wanda tire group limited Yu Guangzhu, chief engineer of the technical center of Tianjin Wanda tire group limited Yu Zhenjiang jointly launched the "Cooperative Innovation Design Research Center enterprise ceremony]

The creation of innovative design research center, provides a good foundation for the Tianjin Wanda tire in the strategy of "30th anniversary key period of Qing" force to enhance the quality of products, construction of excellent national brand, the future of Tianjin Wanda tire in quality improvement, brand culture construction, personnel training and other aspects of the Beijing Institute of Technology to carry out all-round cooperation!

Tianjin Wanda Tire Group Co., Ltd., founded in 1988, has two production bases, which are located in Tianjin and Hebei Xingtai city. They are committed to build the most differentiated and cost-effective tire products. Adhering to the core values of "focus, innovation, trust, responsibility and dedication", Tianjin Wanda tire has become the world's leading special tire manufacturing enterprise.

Through the creation of innovative design and Research Center, Tianjin Wanda tire can effective integration of enterprises and research institutes and universities unique advantages, by the cooperation and technical exchanges, according to the technical field has theoretical research value and application prospect, combined with Tianjin Wanda tire to reshape the corporate culture design, strategic layout design, industrial product modeling design of cooperation, promote Tianjin Wanda tire as the leading tire manufacturing enterprises in the domestic and international tire industry in the field of leading degree, design capacity, help Tianjin Wanda tire to further enhance the market competitiveness!

In recent years, national tire brands have realized the importance of brand culture construction for the development of enterprises, based on its reliable quality, brand culture construction, enterprise culture into the soul for the development of enterprises, to allow more consumers to understand and use the excellent products made in china.

Tianjin Wanda tire by Beijing Institute of Technology and founded creative design research center, research, innovation, internationalization resources gathered from the school, from the enterprise to build up market, production and technical advantages of resources, Tianjin Wanda tire into the culture of soul, and lay a good foundation for the development of the marketing channel of further development, open a new chapter for Tianjin Wanda tire "30th anniversary anniversary" to carry out the quality, brand and culture strategy!